How is Your Brand Addressing Sustainability?
As the definition of Sustainability has expanded so too have the expectations of companies' customers and consumers.
B-to-B customers and consumers are making purchase decisions based on achieving their own sustainability goals – putting greater pressure on companies and brands to act more responsibly now.
external forces are driving CLIMATE CULTURE change
Consumer Pressure
Supply Chain Scrutiny
Supply Chain Scrutiny
As media coverage of the looming climate threat escalates, more consumers are actively looking to brands and businesses to be a part of the solution. They are voting with their purchase dollars and supporting companies that share their values.
Supply Chain Scrutiny
Supply Chain Scrutiny
Supply Chain Scrutiny
In boardrooms across the globe, organizations are working to understand which elements of sustainability are most meaningful to their businesses and futures – and evaluating vendors on how they can help the organization achieve their Sustainability goals.
Legislation & Regulation
Legislation & Regulation
Legislation & Regulation
Institutions as well as government at every level are adopting climate-responsible legislation and policies to help ensure that climate targets for 2030 and 2050 are met.
Competitive Encroachment
Legislation & Regulation
Legislation & Regulation
Regardless of company size, the competitive landscape and market shares are favoring brands and companies which are actively, transparently and visibly improving their climate and sustainability performance.
the growing demand for accountability
No Longer a Tertiary Consideration
More than 60% of U.S. and European Consumers now identify themselves as being "committed," "passionate" or "concerned" about Sustainability.
Consumers are moving beyond the cursory home recycling and water/energy conservation concerns to examining how what they buy and eat contributes to their personal carbon footprint as well as overall planet health and people well-being.
a first of its kind solution for brands and business
The Brand Sustainability Solution™
Robust, Integrated & Actionable
Environmental Performance Assessment
A data-driven and standards-based assessment of product climate and environmental metrics to facilitate action and accountability to organizational sustainability goals.
Sustainability Enhanced Business Performance
Consumer insight research and purchase choice drivers to answer key strategic, proprietary questions about how brands should best leverage sustainability for business growth.
Credible & Compelling Marketing Communications
Marketing services designed to help brands and retail banners successfully communicate climate and sustainability credentials to key stakeholders and consumers.
This Seamless Integrated Sustainability Solution Drives Market Share and Organizational Alignment, and Ensures Narrative Credibility
HOW DOES YOUR current SUSTAINABILITY EFFORT MEASUre uP?
Whether just starting your Sustainability journey or evaluating the efficacy of your existing Sustainability activities amid evolving conditions, objective review of your efforts can illuminate blind spots and be a catalyst for developing more strategic initiatives with more meaningful key performance indicators.
The Brand Sustainability Solution™ helps to address the tough questions critical to Sustainability success:
- Are you prioritizing the right sustainability activities for your organization?
- Are you building your strategic sustainability plan through the lens of business performance?
- Are your benchmarking and goalsetting efforts informed by independent third-party analysis?
- Is your organization truly aligned on sustainability priorities?
- Are you effectively communicating & engagaing audiences with the right sustainability narrative?
- Are you confident that your marketing communications is free of greenwashing?
- Are you partnered with the most compelling organizations?
- How do your sustainability efforts rank in relation to your competitors?
Take the 5-Minute Self Assessment Below to Enrich Your Sustainability Planning
Click the link below to take the quick but enlightening survey exploring four key areas of integrated Sustainability performance – clearly identifying strengths, gaps and actionable opportunities.
Encouraging key members of your organization to also take the survey provides even richer insight to the organization's Sustainability commitments and activities.
Both the Survey & Results Review are provided at no charge. Your responses are confidential and will only be shared with The Brand Sustainability Solution™ team to inform custom recommendations to meet your organization's needs.
About THE BRAND sustainability SOLUTION™ TEAM
Assessment
Assessment
Assessment
Seattle-based Informed Sustainability Consulting provides tailored sustainability services including technical corporate and product sustainability metrics and communications support for companies wanting to understand, reduce, and market their environmental footprint.
Insight
Assessment
Assessment
London-based Brand Experience Group is focused on helping brand-owning businesses deliver a step-change in the effectiveness and efficiency of their demand generation spend, accelerating growth by building authentic sustainable brands and optimizing consumer engagement across channels and consumer touchpoints, globally.
Creative
Assessment
Creative
Chicago-based Emergent – The Healthy Living Agency promotes transformational business growth by shaping purpose-built food, beverage and lifestyle brands through enhanced brand-building strategy, more meaningful marketing and compelling communications.
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