Sustainability is perhaps the most important CPG and retail strategy to address in the year ahead. Yet, it is also one of the most difficult to achieve credibly, believably.
That’s why the Brand Sustainability Solution™ is your answer to addressing the need for an effective, integrated platform that will turn an essential readiness need into a driver of business and market share growth.
As the definition of Sustainability has expanded so too have the expectations of companies' customers and consumers.
B-to-B customers and consumers are making purchase decisions based on achieving their own sustainability goals – putting greater pressure on companies and brands to act more responsibly now.
As media coverage of the looming climate threat escalates, more consumers are actively looking to brands and businesses to be a part of the solution. They are voting with their purchase dollars and supporting companies that share their values.
In boardrooms across the globe, organizations are working to understand which elements of sustainability are most meaningful to their businesses and futures – and evaluating vendors on how they can help the organization achieve their Sustainability goals.
Institutions as well as government at every level are adopting climate-responsible legislation and policies to help ensure that climate targets for for 2030 and 2050 are met.
Regardless of company size, the competitive landscape and market shares are favoring brands and companies which are actively, transparently and visibly improving their climate and sustainability performance.
More than 60% of U.S. and European Consumers now identify themselves as being "committed," "passionate" or "concerned" about Sustainability.
Consumers are moving beyond the cursory home recycling and water/energy conservation concerns to examining how what they buy and eat contributes to their personal carbon footprint as well as overall planet health and people well-being.
The Brand Sustainability Solution™ is designed to help Consumer and Retail brands better evaluate your current sustainability performance and determine where changes and improvements can be made.
This innovative collaboration provides turnkey services for brands and retailers that want to embrace the growing influence of climate change and sustainability impacts on business performance.
Watch this video for the Top 10 Mistakes companies are making with their Sustainability programs.
Robust, Integrated & Actionable
A data-driven and standards-based assessment of product climate and environmental metrics to facilitate action and accountability to organizational sustainability goals.
Consumer insight research and purchase choice drivers to answer key strategic, proprietary questions about how brands should best leverage sustainability for business growth.
Marketing services designed to help brands and retail banners successfully communicate climate and sustainability credentials to key stakeholders and consumers.
This Seamless Integrated Sustainability Solution Drives Market Share and Organizational Alignment, and Ensures Narrative Credibility
Whether just starting your Sustainability journey or evaluating the efficacy of your existing Sustainability activities amid evolving conditions, objective review of your efforts can illuminate blind spots and be a catalyst for developing more strategic initiatives with more meaningful key performance indicators.
The Brand Sustainability Solution™ helps to address the tough questions critical to Sustainability success:
Click the link below to take the quick but enlightening survey exploring four key areas of integrated Sustainability performance – clearly identifying strengths, gaps and actionable opportunities.
Encouraging key members of your organization to also take the survey provides even richer insight to the organization's Sustainability commitments and activities.
Both the Survey & Results Review are provided at no charge. Your responses are confidential and will only be shared with The Brand Sustainability Solution™ team to inform custom recommendations to meet your organization's needs.
London-based Brand Experience Group is focused on helping brand-owning businesses deliver a step-change in the effectiveness and efficiency of their demand generation spend, accelerating growth by building authentic sustainable brands and optimizing consumer engagement across channels and consumer touchpoints, globally.
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